Just yesterday, a coworker borrowed a line from the animated movie Inside Out, saying “All right! We did not die today. I call that an unqualified success!” Some days are like that.As expected, the quip elicited smiles all around. I don’t know about you, but I have always enjoyed quality animated films as much as the kids, especially those that include creative zingers meant for the adults in the crowd. […]

Sunday is supposed to be a day of rest, but like many Americans, I often spend at least part of the day running errands. This past weekend I found myself doing just that and feeling cranky because I would much rather be spending time with family or having coffee with a friend. Unfortunately, the toilet paper and toothpaste supply were dangerously low, so I headed to Target with my long […]

With our short attention spans, you might think shorter blogs are better. But the reality of the “best” blog length isn’t quite so simple. Have you heard the one about the human attention span having deteriorated to the point where it’s shorter than that of a goldfish? Turns out it isn’t true. However, if you’re like a lot of us, most days it feels very true, since in a world […]

Famous authors may not be writing marketing blogs or industry white papers, but they know how to pen what people want to read – which is also our goal as content marketers. In fact, creating better content should be at the top of your 2018 goals. As the amount of content being generated has grown from a steady stream to a deluge, we have reached a point of over saturation. […]

Some view traditional marketing as an art, while others see it as a science – most describe it as a blend of both. However, it could be argued that marketing today has become more like an engineering process with predictable and repeatable results. Marketing as an engineering process? Think about it. Engineering uses knowledge and principles to design, build and analyze processes.  Thanks to new technology, today’s marketers have more […]

Last November, the much-anticipated movie about the real-life friendship between journalist Tom Junod and beloved television star Fred Rogers opened in theaters around the world. As one critic wrote, “Many a movie will make you laugh or cry or think. But very few make you want to be a better person.” A Beautiful Day in the Neighborhood does that. It may also fill you with gratitude. Even in a year […]

Whether you’re trying to find a recipe, diagnose those strange black spots on your tomato plants, or get the latest financial news, you probably have a favorite resource or “go to” site that you rely on. These experts have earned your trust by providing reliable information in a format that you like, which keeps you coming back for more. This is thought leadership at its best. Unfortunately, the term “thought […]

According to a 2019 study by Edelman-LinkedIn, thought leadership has more influence on generating inbound leads than marketers realize. And, that influence is growing. In fact, most B2B marketers miss the opportunity to capitalize on the full impact of this type of content. What is Thought Leadership? Thought leadership is defined as “free deliverables that organizations or individuals produce on a topic in their area of expertise, when they feel […]

Warning: Major spoilers ahead if you haven’t seen Avengers Endgame. Unless you’ve been living under a rock, you know that the Avengers Endgame is the hottest movie ticket in town. The Marvel’s film broke box-office records and took in an astounding $1.2 billion in its opening weekend. As with anything so massively popular, the internet is filled with discussions about the series – “Is this truly the end?” “Is Loki alive […]