Content Development Agile Framework (CDAF)
Tailored Process
Content Backlog Creation
Assemble a comprehensive backlog that includes potential book topics, chapter ideas, digital content pieces, and CRM campaign elements. Prioritize based on the client's needs, market demands, and strategic objectives.
Sprint Planning
Given the 8-week lead time, you could structure Sprints to focus on different stages of content development. For example, a Sprint could be dedicated to finalizing the TOC, interviewing KOLs, drafting chapters, or designing initial pages.
Sprint Duration
With the extensive nature of book writing and content creation, a longer Sprint cycle might be more appropriate. You could consider 4-week Sprints to accommodate the depth of work involved in each content piece.
Daily Stand-Ups
Although daily meetings might not be necessary due to the long-term nature of content development, weekly check-ins could ensure that the project remains on track and any issues are quickly addressed.
Sprint Review
At the end of each Sprint, gather feedback from KOLs, the ghostwriter, and the internal team to review content progress, illustrations, and design elements. This ensures that all stakeholders are aligned and any necessary course corrections are made swiftly.
Retrospectives
After each Sprint, conduct a retrospective to reflect on the content creation process. Identify successes, challenges, and areas for improvement, especially in the coordination between ghostwriters, KOLs, and the design team.
Incremental Delivery
Aim to have a completed section or chapter ready for review at the end of each Sprint. This helps to maintain momentum and ensures continuous progress towards the final product.
Adaptation and Feedback Loop
Integrate feedback from the sales team of the biotech/pharma company regarding patient acceptance to refine and adapt content in future Sprints.
Content Development Agile Framework (CDAF)
Workflow Integration
Pre-Sprint Activities
Aligning on the TOC with KOLs and setting up interviews by the ghostwriter would be part of preparatory work before Sprint starts.
Sprint Execution
Writing, reviewing, and revising chapters or sections would be the main activities in Sprints. Parallel Sprints could focus on illustrations and initial page designs.
Post-Sprint Review and Approval
After internal and KOL approvals, submit content to the client for review. Maintain editorial control but be responsive to client feedback, treating it as an integral part of the Sprint review process.
Measuring Effectiveness
To ensure the content meets the end goal of patient acceptance, closely monitor feedback from the sales teams and use it to inform the content backlog priorities. You could also track engagement metrics with healthcare providers and gather direct feedback from patients when possible.
By adopting a CDAF approach, Inspyre Health can maintain the flexibility to adapt to client needs while ensuring that high-quality, engaging content is developed efficiently and effectively. This process also opens up opportunities for iterative improvement, ensuring that your content remains cutting-edge and meets the evolving landscape of patient education and healthcare provider engagement.