As healthcare continues its advancement in patient and caregiver engagement, the role of content in facilitating effective communication between healthcare professionals (HCPs) and patients has become increasingly critical. There are
Introduction: In pharmaceutical marketing, brand managers constantly grapple with crafting content that resonates with both healthcare providers (HCPs) and patients. The Content Development Agile Framework (CDAF) offers a groundbreaking approach,
Some view traditional marketing as an art, while others see it as a science – most describe it as a blend of both. However, it could be argued that marketing
A 50-year-old newspaper offers a master lesson in content marketing best practices for today. Not long ago my sister gave me something she’d found in a box of family mementos: