November 29, 2023

Revolutionizing Pharma Content Strategy with CDAF: Precision Messaging for Enhanced Patient Care

Introduction: In pharmaceutical marketing, brand managers constantly grapple with crafting content that resonates with both healthcare providers (HCPs) and patients. The Content Development Agile Framework (CDAF) offers a groundbreaking approach, harmonizing the precision of engineering with the fluidity of publishing, to meet this dual demand head-on. The Genesis of CDAF: At its core, CDAF is not merely a methodology but a philosophy that reimagines content creation as a meticulous, yet […]
November 15, 2020

Remi’s Rebarks – How to Effectively Nurture Customers

Recently, a feline friend had a litter of kittens. (Yes, dogs can have cat friends.) When I saw these little furballs, it was love at first sight. They’re so cute, but because they’re tiny and helpless, I felt the need to be their protector. Between their mama and I, these kittens get lots of love and care. My humans say I’m a “natural nurturer.” As it turns out, kittens are […]
November 15, 2020

Remi’s Rebarks – Marketing to Millennials: Avoid the Herd Mentality

Millennials are a unique breed of consumers that require different marketing tactics. I love making new friends. It doesn’t matter how big or small they are, or even what species they belong to. So, I was excited to meet this cute little lamb named Clover at our local pet store. I tried to lead my new friend down the rawhide aisle (my all-time favorite spot), but Clover let out a […]
November 15, 2020

Remi’s Rebarks – Wanted: Emails that Don’t Stink

As you know, dogs have a great sense of smell. In fact, we interpret the world around us predominantly by smell. While humans have about 5 million scent glands, we dogs have 125-300 million, depending on breed. Not to brag, but that means our sense of smell is 1,000 to 10,000,000 times better than humans! (Okay, I guess that is kinda braggy.) So, obviously, we’re experts at knowing what stinks […]
November 15, 2020

Remi’s Rebarks – Can We Collaborate?

How creating content with other experts can expand your audience and attract more prospects. Did you know that Great Danes were originally bred by German nobility to hunt wild boars and protect prestigious country estates? Over the years, we’ve kept our noble stature, but lost our ferocious tendencies. In fact, Great Danes are now referred to as Gentle Giants. I may be massive and intimidating, but I really have no […]
November 15, 2020

Remi’s Rebarks – How B2B Marketers Can Play with the Big Dogs

Content marketing, marketing automation and cool websites are not just for B2C companies. To be successful, B2B marketing strategies must also include these tactics. I’m a lucky dog. Not only do I have a great home and family, but I have a “second home and family” at the office. As an integral part of the team, I also get to go on some interesting field trips. For instance, I recently […]
November 15, 2020

Remi’s Rebarks – Mentoring Makes a Difference

Credit: Sarah Edwards (because she said so) Mentoring occurs when a more experienced or knowledgeable person (or dog) helps to guide a less experienced or knowledgeable person (or dog). It’s really a partnership between someone with more experience and expertise and someone who wants to learn. I’ve recently become a mentor to my nephew, Luca. And, I take my job as a wise teacher very seriously. Trust me, Luca has […]
November 15, 2020

Remi’s Rebarks – Don’t Sell Me Dog Biscuits! (And Other Content Marketing Advice)

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler Does anyone really enjoy listening to a sales pitch? Personally, I find them rather annoying. When I go shopping with my human at our local pet supplies retailer (best store ever!), I like to sniff around until I locate something interesting. Sometimes my nose leads me to the rawhide aisle, and other times I find myself captivated […]
November 15, 2020

Remi’s Rebarks – The Importance of Building Trust with Content Marketing

Trust is important in life and content marketing. Let me explain… Like most dogs, I love car rides. Head out the window, wind blowing back my ears, the landscape whizzing by – what’s not to like? Plus, car rides usually take me to places I want to go, like the office, a friend’s house or the park. But, every now and then, I end up at the vet. The worst […]
November 15, 2020

Remi’s Rebarks – Put an End to Boring Content

The average dog sleeps 12 to 14 hours each day. I’m not embarrassed by that fact, because it’s normal for us canines. Frankly, we think humans don’t sleep enough, which explains your addiction to coffee and Red Bull. However, even though dogs need a lot of snooze time, sometimes we sleep simply because we’re bored. When we stand next to you incessantly squeaking our plush toy or dropping a ball […]
November 15, 2020

Remi’s Rebarks – Avoid These Customer Turn-Offs

When it comes to eating, dogs are pretty adventurous. We’re willing to give just about anything a try – even stuff that humans find disgusting, like goose droppings and unidentifiable carrion. But, not everything we sample is palatable. For instance, corn cobs without the corn are not very good (see photo). And, honestly, I have no idea how people can stomach lettuce! The point is, some things leave a bad […]
November 15, 2020

Remi’s Rebarks – Why “No” is a Good Thing

Dogs understand more of the human language than you think. We have favorite words, like treat, walk, belly rub and, of course, bacon. And then there are words that rank low on the list, such as “no.” This word usually gets shouted just when things are starting to get interesting – like when I’ve found the perfect box to tear up or a steak is within swiping distance on the […]