Take It from the Kids: What Animated Movies Teach Us About Effective Content
Just yesterday, a coworker borrowed a line from the animated movie Inside Out, saying “All right! We did not die today. I call that an unqualified success!” Some days are
Why Target Hits a Bull’s-Eye with Customers
Sunday is supposed to be a day of rest, but like many Americans, I often spend at least part of the day running errands. This past weekend I found myself
The Goldfish Conundrum: Short vs. Long Blog Articles
With our short attention spans, you might think shorter blogs are better. But the reality of the “best” blog length isn’t quite so simple. Have you heard the one about
Write Like George Orwell: Tips for Creating Better Content
Famous authors may not be writing marketing blogs or industry white papers, but they know how to pen what people want to read – which is also our goal as
Lessons in Gratitude from Mr. Rogers
Last November, the much-anticipated movie about the real-life friendship between journalist Tom Junod and beloved television star Fred Rogers opened in theaters around the world. As one critic wrote, “Many
The Benefits of Thought Leadership – and How to Do it Right
Whether you’re trying to find a recipe, diagnose those strange black spots on your tomato plants, or get the latest financial news, you probably have a favorite resource or “go
Generate More Inbound Leads with Thought Leadership
According to a 2019 study by Edelman-LinkedIn, thought leadership has more influence on generating inbound leads than marketers realize. And, that influence is growing. In fact, most B2B marketers miss
3 Things Marvel’s Iron Man Can Teach Us About Content
Warning: Major spoilers ahead if you haven’t seen Avengers Endgame. Unless you’ve been living under a rock, you know that the Avengers Endgame is the hottest movie ticket in town. The
Content Marketing vs. Promotional Marketing: Giving People What They Want
When it comes to gifts, giving people what they really want can be challenging, especially if you don’t know the person well. In an act of desperation, you may resort
Content for Each Stage of the Sales Funnel
Imagine meeting someone for the first time and being subjected to hearing his or her entire life story. Unless you’re talking to the “most interesting man in the world,” you’d
Why Creating Content for Buyers and Influencers is Key
What’s the difference between buyers and influencers? And, why is it important? Let’s say your teenager wants a car. He has a “wish list” for this purchase, which may include
How Content Can Close the Gap Between Sales and Marketing
Aligning sales and marketing efforts is critical. A case in point… Every year, a bright young entrepreneur opens a lemonade stand in our neighborhood. Let’s call her Sally the salesperson.
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