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Jim Edwards

Revolutionizing Pharma Content Strategy with CDAF: Precision Messaging for Enhanced Patient Care

Introduction: In pharmaceutical marketing, brand managers constantly grapple with crafting content that resonates with both healthcare providers (HCPs) and patients. The Content Development Agile Framework (CDAF) offers a groundbreaking approach,

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Robin Porter

Take It from the Kids: What Animated Movies Teach Us About Effective Content

Just yesterday, a coworker borrowed a line from the animated movie Inside Out, saying “All right! We did not die today. I call that an unqualified success!” Some days are

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Robin Porter

Why Target Hits a Bull’s-Eye with Customers

Sunday is supposed to be a day of rest, but like many Americans, I often spend at least part of the day running errands. This past weekend I found myself

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Robin Porter

The Goldfish Conundrum: Short vs. Long Blog Articles

With our short attention spans, you might think shorter blogs are better. But the reality of the “best” blog length isn’t quite so simple. Have you heard the one about

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Robin Porter

Write Like George Orwell: Tips for Creating Better Content

Famous authors may not be writing marketing blogs or industry white papers, but they know how to pen what people want to read – which is also our goal as

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Jim Edwards

Marketing and Sales as An Engineering Process: Building Repeatable ROI into Your Marketing Machine

Some view traditional marketing as an art, while others see it as a science – most describe it as a blend of both. However, it could be argued that marketing

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Robin Porter

Lessons in Gratitude from Mr. Rogers

Last November, the much-anticipated movie about the real-life friendship between journalist Tom Junod and beloved television star Fred Rogers opened in theaters around the world. As one critic wrote, “Many

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Robin Porter

The Benefits of Thought Leadership – and How to Do it Right

Whether you’re trying to find a recipe, diagnose those strange black spots on your tomato plants, or get the latest financial news, you probably have a favorite resource or “go

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Robin Porter

Generate More Inbound Leads with Thought Leadership

According to a 2019 study by Edelman-LinkedIn, thought leadership has more influence on generating inbound leads than marketers realize. And, that influence is growing. In fact, most B2B marketers miss

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Robin Porter

3 Things Marvel’s Iron Man Can Teach Us About Content

Warning: Major spoilers ahead if you haven’t seen Avengers Endgame. Unless you’ve been living under a rock, you know that the Avengers Endgame is the hottest movie ticket in town. The

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Robin Porter

Content Marketing vs. Promotional Marketing: Giving People What They Want

When it comes to gifts, giving people what they really want can be challenging, especially if you don’t know the person well. In an act of desperation, you may resort

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Robin Porter

Content for Each Stage of the Sales Funnel

Imagine meeting someone for the first time and being subjected to hearing his or her entire life story. Unless you’re talking to the “most interesting man in the world,” you’d

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