Why Creating Content for Buyers and Influencers is Key
What’s the difference between buyers and influencers? And, why is it important? Let’s say your teenager wants a car. He has a “wish list” for this purchase, which may include
How Content Can Close the Gap Between Sales and Marketing
Aligning sales and marketing efforts is critical. A case in point… Every year, a bright young entrepreneur opens a lemonade stand in our neighborhood. Let’s call her Sally the salesperson.
Create Content that Generates Sales
Content marketing has matured. It’s no longer the youngster trying to find its way or the hip 20-something that attracts all the attention. But that’s okay. Older and wiser can
Truth in Content
A 50-year-old newspaper offers a master lesson in content marketing best practices for today. Not long ago my sister gave me something she’d found in a box of family mementos:
Why it’s Time to Revisit Your Buyer Personas
Who are your customers? It seems like an easy question—especially if you’re one of the 44% of enlightened B2B marketers who has developed detailed buyer personas. You may have even
Synchronized Sales and Marketing: The New Dream Team
There is something mesmerizing about synchronized swimming, don’t you think? Some might argue its validity as an Olympic sport, but others will tell you it’s not as easy as it
We’re Not Here to Sell You Anything: Educational vs. Promotional Content
Have you shopped for a car recently? If so, you may have noticed a subtler approach to the sales process. Apparently, the reputation of the pushy, overbearing salesperson has prompted
Confessions of Successful Salespeople
Successful salespeople divulge a few hidden strategies.
Page 2.of 2